A: Maurice Allais
The honor goes to Maurice Allais. He earned his immortality not for his Nobel (who remembers Kantorovich now?), but for his paradox that has spawn a cottage industry and amused generations of graduate students.
The honor goes to Maurice Allais. He earned his immortality not for his Nobel (who remembers Kantorovich now?), but for his paradox that has spawn a cottage industry and amused generations of graduate students.